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50 millions of citizens with various kinds of disability : this is the estimate of those people that could take part in the tourism market , and indeed the 72% of these people - that is about 36 millions – are willing to travel, but only 6 millions really do it.
In short, 30 millions of persons with special needs are excluded by the official circuits of tourism, even if they are very interested in it.
If we then consider that every tourist with some disability can travel together with friends, family, companions., etc, the numbers of the potential tourist consumers rise to 60/70 millions of persons.
Tourism WITHOUT barriers is a strategic program for the development of the Italian tourist system in a sofar still partially unexplored area
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